The Avado website needed to reflect the company’s new focus on B2B rather than B2C, and a team of designers, front-end developers, copy editors, and UX experts were assembled to make this transition in just four weeks. As a senior product designer and UX expert, I was tasked with improving the site’s CRO and accessibility and supporting marketing efforts.
- Site Information Architecture: I explored the sitemap and mapped the site’s information architecture to provide clarity to the team on the areas that needed to be changed, created, kept, or moved.
- Google Analytics Dashboard: I analyzed Google Analytics data and created a dashboard using Data Studio to measure before and after changes, ensuring that the entire team had visibility of the data. I also took on the role of PO for Google Analytics at Avado.
- Accessibility Focus: Our competitors ignored accessibility on their sites, so I made it a key differentiation for Avado’s site, making it 98-100% accessible by the end of the project and improving site performance for mobile.
- Process Optimization: How we started implementing the changes and the lack of ownership in some areas made it challenging to meet the deadline. To overcome this, I proposed removing the mockup step and building directly on the site using templates, which allowed us to meet the deadline without losing quality.
The Avado website project was a success, and the team was recently awarded second place for «Best Use of Digital from the Education Sector» at the Digital Impact Awards. This recognition showcases the impact of my contributions and the positive outcome of my design expertise, problem-solving skills, and leadership abilities.
- This project highlights my ability to analyze and interpret data, map information architecture, prioritize accessibility, and optimize processes to achieve successful outcomes.
- It demonstrates my UX design expertise and ability to lead and collaborate with cross-functional teams to deliver high-quality results.