Overview:
The Product Team at Avado was tasked with developing a new strategy for the B2B market. The Product Director came up with the idea of Avado Mentor, a mobile app where mentors and mentees could connect, schedule and run mentoring sessions.
The goal was to address the demand for this service type and position the Avado brand.
Solution:
I did market research and found a demand for this service, but Avado needed a mobile app to offer. So I designed a low-fidelity prototype focused on the user journey to address this. I also saw this project as an opportunity to mentor a junior designer with excellent creativity who had never worked on mobile UI before.
Outcome:
The prototype was well received, and the junior designer I mentored gained valuable experience and learned new skills. Although other business priorities arose, and we ultimately decided to pause the project, the junior designer and I gained practical experience and skills through mentoring.
Impact:
Despite the project being put on hold due to other business priorities, I was able to bring valuable mentorship experience to a junior designer and help them explore new versions of the brand. This project also showcased my ability to conduct market research and design a low-fidelity prototype that solved a genuine business need.
Key takeaways:
- Conducted market research to identify demand for a mentor-mentee app.
- Designed a low-fidelity prototype that focused on the user journey.
- Mentored a junior designer to bring the visual aspect of the app to life.
- Demonstrated ability to solve a genuine business need with a design solution.
