Overview: The Avado website needed to reflect the company’s new focus on B2B rather than B2C, and a team of designers, front-end developers, copy editors, and UX experts were assembled to make this transition in just four weeks. As a senior product designer and UX expert, I was tasked with improving the site’s CRO and accessibility and supporting marketing efforts. …
Overview: The Product Team at Avado was tasked with developing a new strategy for the B2B market. The Product Director came up with the idea of Avado Mentor, a mobile app where mentors and mentees could connect, schedule and run mentoring sessions. The goal was to address the demand for this service type and position the Avado brand. Solution: I …
Overview: As a senior product designer for Avado, I was tasked with helping with the rebranding project in 2020, which included creating a new brand for the platform that was accessible and easy to implement on different applications and devices. To achieve this, I worked closely with the Head of the Studio to ensure consistency in the new brand’s font, …
Overview: Avado Learning is an online education company offering online courses to individuals for years. However, as the workforce’s demand for upskilling and reskilling grew, the company saw an opportunity to expand its business to the B2B market. The challenge was to create a product that would meet the needs of both the companies buying the courses and the employees …
Overview: Avado Learning’s OKR for the first half of 2020 was to improve the efficiency of the Learning Delivery and Quality Teams’ operations. Solution: As the only UX/UI designer in the company, I led the project with the help of other teams interested in UX and data analysis. We conducted surveys and interviews to identify the five most popular tasks …
