Improving accessibility and CRO on Avado website

Overview: The Avado website needed to reflect the company’s new focus on B2B rather than B2C, and a team of designers, front-end developers, copy editors, and UX experts were assembled to make this transition in just four weeks. As a senior product designer and UX expert, I was tasked with improving the site’s CRO and accessibility and supporting marketing efforts. …

Top tasks analysis for internal users. Learning Platform

Overview: Avado Learning’s OKR for the first half of 2020 was to improve the efficiency of the Learning Delivery and Quality Teams’ operations. Solution: As the only UX/UI designer in the company, I led the project with the help of other teams interested in UX and data analysis. We conducted surveys and interviews to identify the five most popular tasks …