Improving accessibility and CRO on Avado website

Overview: The Avado website needed to reflect the company’s new focus on B2B rather than B2C, and a team of designers, front-end developers, copy editors, and UX experts were assembled to make this transition in just four weeks. As a senior product designer and UX expert, I was tasked with improving the site’s CRO and accessibility and supporting marketing efforts. …

Avado Mentor: A mobile app prototype

Overview: The Product Team at Avado was tasked with developing a new strategy for the B2B market. The Product Director came up with the idea of Avado Mentor, a mobile app where mentors and mentees could connect, schedule and run mentoring sessions. The goal was to address the demand for this service type and position the Avado brand. Solution: I …