Overview: The Avado website needed to reflect the company’s new focus on B2B rather than B2C, and a team of designers, front-end developers, copy editors, and UX experts were assembled to make this transition in just four weeks. As a senior product designer and UX expert, I was tasked with improving the site’s CRO and accessibility and supporting marketing efforts. …
Avado Mentor: A mobile app prototype
Overview: The Product Team at Avado was tasked with developing a new strategy for the B2B market. The Product Director came up with the idea of Avado Mentor, a mobile app where mentors and mentees could connect, schedule and run mentoring sessions. The goal was to address the demand for this service type and position the Avado brand. Solution: I …
Rebranding and improving login experience for Avado
Overview: As a senior product designer for Avado, I was tasked with helping with the rebranding project in 2020, which included creating a new brand for the platform that was accessible and easy to implement on different applications and devices. To achieve this, I worked closely with the Head of the Studio to ensure consistency in the new brand’s font, …
Top tasks analysis for internal users. Learning Platform
Overview: Avado Learning’s OKR for the first half of 2020 was to improve the efficiency of the Learning Delivery and Quality Teams’ operations. Solution: As the only UX/UI designer in the company, I led the project with the help of other teams interested in UX and data analysis. We conducted surveys and interviews to identify the five most popular tasks …