Overview: The Avado website needed to reflect the company’s new focus on B2B rather than B2C, and a team of designers, front-end developers, copy editors, and UX experts were assembled to make this transition in just four weeks. As a senior product designer and UX expert, I was tasked with improving the site’s CRO and accessibility and supporting marketing efforts. …
Rebranding and improving login experience for Avado
Overview: As a senior product designer for Avado, I was tasked with helping with the rebranding project in 2020, which included creating a new brand for the platform that was accessible and easy to implement on different applications and devices. To achieve this, I worked closely with the Head of the Studio to ensure consistency in the new brand’s font, …
How personas helped to expand to the B2B Market
Overview: Avado Learning is an online education company offering online courses to individuals for years. However, as the workforce’s demand for upskilling and reskilling grew, the company saw an opportunity to expand its business to the B2B market. The challenge was to create a product that would meet the needs of both the companies buying the courses and the employees …
Tienda del Soft – Online Shop Logotype
www.tiendadelsoft.com