Improving accessibility and CRO on Avado website

Overview: The Avado website needed to reflect the company’s new focus on B2B rather than B2C, and a team of designers, front-end developers, copy editors, and UX experts were assembled to make this transition in just four weeks. As a senior product designer and UX expert, I was tasked with improving the site’s CRO and accessibility and supporting marketing efforts. …

Rebranding and improving login experience for Avado

Overview: As a senior product designer for Avado, I was tasked with helping with the rebranding project in 2020, which included creating a new brand for the platform that was accessible and easy to implement on different applications and devices. To achieve this, I worked closely with the Head of the Studio to ensure consistency in the new brand’s font, …