2018- 2023 - Senior UX/UI DESIGNER
Avado Learning. London, UK (5 yrs). As a Senior UX/UI Designer with five years of experience at Avado Learning, I have a proven track record of creating innovative designs and interactive assets for new products. In addition, I have experience in user experience design, design thinking, user interface design, usability testing, research, and accessibility. I have also led teams in training and upskilling in user experience and mentored junior designers and peers transitioning into the field. My contributions include building a library of interactive assets and design systems, maximising operational efficiency, and driving product strategy and innovation, resulting in a Digital Impact Award in Europe 2022.
2017-2018 - DIGITAL DESIGNER
Free Holdings/Charitable Bookings app. London, UK (1 year). I was the principal in-house digital and graphic designer working with over 30 premium brands across loyalty, luxury, lifestyle, media, digital and charitable sectors. My responsibilities included designing a responsive website and mobile app design for iOS and Android, as well as designing social media ads, icons, banners and all visual assets and collaterals to support the marketing department, such as brochures, flyers, business cards and infographics.
2007-2017- ART DIRECTOR / CO-FOUNDER
TrilobitePro was born in 2007 when a group of professionals combined their passions: extreme sports and video. I am a graduate in Audiovisual Communication and digital design, so TrilobitePro was how I could combine all my skills in video, photography, design and sport. www.trilobitepro.com
2011-2016 - ART DIRECTOR
Orybex Marketing S.L. Madrid, Spain (5 yrs). As Art Director, I managed critical international clients such as IKEA, Hendrick's, Jack Daniel's and Goya Food. My essential skills include digital design, newsletter, WordPress, UI/UX design, HTML, CSS, eCommerce, and SEO. Based in Madrid, Spain, I have a track record of designing end-to-end promotional products for the beverage industry, including initial packaging concept, material selection, meeting client budget and customer needs, designing 3D mockups, presenting to clients, developing prototypes, creating final artworks and managing the production until delivery to the client. In addition, I introduced 3D modelling with Cinema 4D into the design process to make client presentations more accurate and realistic. I was also responsible for designing the first B2C eCommerce in the group, from creating the concept, brand and prototype, to recruiting and reviewing the eCommerce development, defining MVP, and testing and launching the product.
2007-2010 - ART DIRECTOR
Studio R. Flores Llor S.L. Madrid, Spain (3 yrs). As an Art Director in the studio, I managed the corporate image, layout and final artwork, packaging, sizeable digital format print and digital design. I was recognised as bringing a fresh perspective to an old-fashioned studio in Madrid, Spain. My contributions include introducing new software to improve the design process, such as Adobe InDesign and Adobe Illustrator. As the Art Director, I led a design team of 2 people, democratising the creative process to put all talent to the service of quality client requests. Additionally, I introduced web design to the studio's services, opening the company to a new market.
Summer 2007 - DIGITAL DESIGNER
Ingenia Marketing. Madrid, Spain (3 months). After gaining in-house designer experience, I returned to an agency to gain exposure to different products and clients. During my short but intense tenure at Ingenia, I designed a variety of digital content, such as websites, promotional landing pages, and animated banners.
2006-2007 - DIGITAL DESIGNER
Activa 2000 S.L. Madrid, Spain (8 months). After finishing university, I moved to Madrid to work as Digital Designer with the Head of the Design Department responsibilities at Activa, a retail tech store that provided customers with software, hardware, and IT support. My responsibilities included designing the website, newsletters and promotional digital ads. This role allowed me to work closely with engineers, developers, and the most trending tech brands. Additionally, I developed skills in digital marketing, creating monthly promotions and adding ads on the website and newsletters. Through this role, I consolidated my HTML skills and increased sales by 10%.
2004-2006 - DIGITAL DESIGNER
Positiv Media. Málaga, Spain (2 yrs). As a Digital Product Designer, Positive was my first role in an agency while finishing my university studies. It was the design studio where my career as a digital product designer started. During my tenure, I designed more than 15 websites, developed some of them and created three new brands and products. Based in Malaga, Spain, my responsibilities included designing and developing websites and multimedia features and improving my skills in HTML and CSS. I was also responsible for defining the user journey, content, information architecture and design of websites for clients in various industries such as real estate, software eCommerce, car dealerships, health, and jewellery. Additionally, I designed logos, brand guidelines, websites and marketing collaterals in digital and printed formats for three new products.
2018- 2023 - Senior UX/UI DESIGNER
As a Senior UX/UI Designer at Avado Learning for five years, I designed innovative products, mentored designers, created a design library, maximized efficiency, drove product strategy, and won a Digital Impact Award in Europe 2022.
2017-2018 - DIGITAL DESIGNER
As a principal designer for Free Holdings/Charitable Bookings app in London, I designed for 30+ brands: website, iOS/Android app, social media ads, banners, brochures, flyers, business cards, and infographics.
2007-2017- ART DIRECTOR / CO-FOUNDER
TrilobitePro, founded in 2007, combined extreme sports and video. As a graduate in Audiovisual Communication and digital design, working at TrilobitePro allowed me to utilize my skills in video, photography, design, and sport.
2011-2016 - ART DIRECTOR
As Art Director for Orybex Marketing S.L. in Madrid for five years, I managed international clients such as IKEA, Hendrick's, Jack Daniel's, and Goya Food, specializing in designing promotional products for the beverage industry. I introduced 3D modelling with Cinema 4D, created the first B2C eCommerce, and had a diverse skill set including digital design, UI/UX, eCommerce, and SEO.
2007-2010 - ART DIRECTOR
As Art Director for Studio R. Flores Llor S.L. in Madrid for 3 years, I managed the corporate image, layout, final artwork, packaging, and digital design. I introduced new software, led a design team, and democratised the creative process to put all talent at the service of quality client requests. I also introduced web design, opening the company to a new market.
Summer 2007 - DIGITAL DESIGNER
At Ingenia Marketing in Madrid for 3 months, I designed various digital content, including websites, promotional landing pages, and animated banners. My goal was to gain exposure to different products and clients after gaining in-house designer experience.
2006-2007 - DIGITAL DESIGNER
At Activa 2000 S.L. in Madrid, Spain, I served as the Head of the Design Department and Digital Designer for 8 months. My role included designing the website, digital ads, and newsletters, collaborating with engineers, developers, and tech brands. I also gained experience in digital marketing, creating monthly promotions and increasing sales by 10%.
2004-2006 - DIGITAL DESIGNER
At Positiv Media, I kickstarted my career as a Digital Product Designer and designed 15+ websites while creating 3 new brands/products. My responsibilities included UX/UI design, HTML/CSS development, defining user journeys, and designing marketing collaterals for clients in industries such as real estate, eCommerce, and health.